{"id":4217,"date":"2025-08-22T10:49:19","date_gmt":"2025-08-22T08:49:19","guid":{"rendered":"https:\/\/www.hotel-laudinella.ch\/st-moritz\/shopping\/"},"modified":"2025-11-18T12:00:45","modified_gmt":"2025-11-18T11:00:45","slug":"shopping","status":"publish","type":"page","link":"https:\/\/www.theviewpenthouses.ch\/en\/st-moritz\/shopping\/","title":{"rendered":"Shopping"},"content":{"rendered":"\t\t
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Shopping<\/p>\n\n

Fashion, design and lifestyle in St. Moritz<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jewelry & Watches<\/h2>\n

It’s not just the snow that sparkles in St. Moritz – jewelry and watches also reflect the special glamour of the town. Via Serlas is a stage for world-famous names such as Cartier, Chopard and IWC, who present their exclusive collections here.
<\/br>\nBut the real attraction lies in the mix: alongside the international brands, traditional goldsmiths also have their place. One example is Koenig in Celerina – a workshop where delicate, unique pieces are still created by hand today. \n\n\nSt. Moritz combines international appeal with regional craftsmanship – and offers a selection that is as cosmopolitan as it is authentic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fashion & Style<\/h2>\n

In St. Moritz, style is not a question of the moment, but an attitude. Those who are out and about here wear fashion with ease – not for show. Function and quality come first, elegance comes naturally.\n
<\/br>\nVia Serlas, the highest luxury mile in Europe, is home to the big names of the fashion world: Gucci, Louis Vuitton, Jimmy Choo – but also fine individual pieces beyond the familiar. Between traditional houses and up-and-coming labels, you will discover accessories with a provenance, collections with a statement and craftsmanship with a signature. \n\nInstead of short-lived trends, what counts is what lasts: selected materials, clear lines and a feel for the essentials.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Interior & Design<\/h2>\n

In St. Moritz, tradition and modernity come together in a special way. Antique furniture and alpine folk art stand alongside fine interiors and contemporary art – a mixture that shapes the character of the place. \n\n
<\/br>\nAt Ettlin Antiques, you can discover selected pieces of furniture and regional works of art with history. The Hauser & Wirth gallery is completely different: changing exhibitions by international artists open up new perspectives and set strong, often avant-garde accents. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Shopping Fashion, design and lifestyle in St. Moritz Jewelry & Watches It’s not just the snow that sparkles in St. Moritz – jewelry and watches also reflect the special glamour of the town. Via Serlas is a stage for world-famous names such as Cartier, Chopard and IWC, who present their exclusive collections here. But the […]<\/p>\n","protected":false},"author":1,"featured_media":10521,"parent":4171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-4217","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFashion, design and lifestyle - St. Moritz<\/title>\n<meta name=\"description\" content=\"Fashion and shopping in St. Moritz: Discover the Via Serlas, the highest shopping mile in the world with international brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theviewpenthouses.ch\/en\/st-moritz\/shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion, design and lifestyle - St. Moritz\" \/>\n<meta property=\"og:description\" content=\"Fashion and shopping in St. Moritz: Discover the Via Serlas, the highest shopping mile in the world, international brands, traditional handicrafts, antiques and furniture design in the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theviewpenthouses.ch\/en\/st-moritz\/shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"The View Penthouses\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T11:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hotel-laudinella.ch\/wp-content\/uploads\/2025\/08\/hl_stmoritz_heroslider-1024x576.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Fashion, design and lifestyle - St. Moritz\" \/>\n<meta name=\"twitter:description\" content=\"Fashion and shopping in St. Moritz: Discover the Via Serlas, the highest shopping mile in the world, international brands, traditional handicrafts, antiques and furniture design in the region.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.hotel-laudinella.ch\/wp-content\/uploads\/2025\/08\/hl_stmoritz_heroslider-1024x576.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/\",\"url\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/\",\"name\":\"Fashion, design and lifestyle - St. Moritz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/tvp_stmoritz_shopping_heroslider.jpg\",\"datePublished\":\"2025-08-22T08:49:19+00:00\",\"dateModified\":\"2025-11-18T11:00:45+00:00\",\"description\":\"Fashion and shopping in St. Moritz: Discover the Via Serlas, the highest shopping mile in the world with international brands.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/tvp_stmoritz_shopping_heroslider.jpg\",\"contentUrl\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/tvp_stmoritz_shopping_heroslider.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Shopping experiences in St. Moritz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/st-moritz\\\/shopping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.theviewpenthouses.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ST. 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