Shopping
Fashion, design and lifestyle in St. Moritz
Jewelry & Watches
It’s not just the snow that sparkles in St. Moritz – jewelry and watches also reflect the special glamour of the town. Via Serlas is a stage for world-famous names such as Cartier, Chopard and IWC, who present their exclusive collections here.
But the real attraction lies in the mix: alongside the international brands, traditional goldsmiths also have their place. One example is Koenig in Celerina – a workshop where delicate, unique pieces are still created by hand today.
St. Moritz combines international appeal with regional craftsmanship – and offers a selection that is as cosmopolitan as it is authentic.
Fashion & Style
In St. Moritz, style is not a question of the moment, but an attitude. Those who are out and about here wear fashion with ease – not for show. Function and quality come first, elegance comes naturally.
Via Serlas, the highest luxury mile in Europe, is home to the big names of the fashion world: Gucci, Louis Vuitton, Jimmy Choo – but also fine individual pieces beyond the familiar. Between traditional houses and up-and-coming labels, you will discover accessories with a provenance, collections with a statement and craftsmanship with a signature.
Instead of short-lived trends, what counts is what lasts: selected materials, clear lines and a feel for the essentials.
Interior & Design
In St. Moritz, tradition and modernity come together in a special way. Antique furniture and alpine folk art stand alongside fine interiors and contemporary art – a mixture that shapes the character of the place.
At Ettlin Antiques, you can discover selected pieces of furniture and regional works of art with history. The Hauser & Wirth gallery is completely different: changing exhibitions by international artists open up new perspectives and set strong, often avant-garde accents.